In one of my hospitality classes the other day we began a discussion about food trucks. I immediately began thinking of all of the social media marketing available that would be beneficial to the food truck industry. In fact, I think food trucks could use social media advertising better than almost any of the other restaurant sectors. Location based social media came to mind first. Since food trucks move around the city and "set up shop" in different places, location based social media would prove to be extremely valuable to their business.
I also found an app called the Mobile Meteor that is beneficial to food truck owners. Mobile Meteor is an app that works with several food truck owners twitter accounts. The food truck's send a tweet to @vendor with #open and the trucks current address. A pin will appear on the app's map and users of the map can track any food truck that they desire to follow. To remove the pin after the food truck is finished serving meals, you simply tweet #close and the pin is removed from the map. A web app for smartphone's also makes it available to update the truck's location without logging into Facebook or Twitter.
Food trucks using social media to advertise their products and location have a huge advantage over those who have not yet adopted the new technology.
http://mashable.com/2011/07/14/high-tech-food-trucks/
You bring up a GREAT point! While I interned in DC this summer I found myself becoming very loyal to certain mobile food trucks which was difficult because of the different locations each day. I do remember seeing advertisements for a new app with daily schedules and locations in the daily DC insider. I think there is a good opportunity for this market to maximize on social and mobile apps considering they themselves are so mobile!
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